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By admin, March 30, 2009 7:46 pm

At the end of every article you should include a resource box. A resource box gives the reader vital information about what action to take next and also a little info about you – the author.

This resource box outline that I about to give you, will be far more effective than most resource boxes online today. It will out-pull by at least twice most resource boxes online. Most people create resources boxes along the same lines. Most people create basic resource boxes. The average resource box will say something along the lines of:

“Bill is a bio-chemist and has worked in the bio-scientific field for over 24 years. He has 2 Bio Degrees and a Doctorate. For more information click this link:”

Now when your reader has read through the information in the article – because they want to learn more about your specific topic of conversion – then they get to the end and they are presented with information about the author – but at this point they would rather learn more about the topic of discussion.

The reader has ploughed through the search engine results looking for information about a particular issue that they have and although they learnt some info from your article, they are suddenly presented with information of which they are not, at this present time, interested in.

So how I tackle this situation is that at the end of each of my articles, in the resource box instead of giving details of my qualifications, experience and expertise, I suggest that if they, the reader, is interested in learning more about the topic of conversation then they can ‘download my brand new e-book for free’ or something to that effect. Then I offer them a link for them to click.

Now the way I structure my resource box tends to produce a higher conversion rate of reader to subscriber.

Only after I have presented them with a ‘call to action’ will I give the reader a little info about myself. I will say something such as Janet Cole has successfully blah blah blah.

Now this blueprint or formula produces high conversion rates for me.

Do you want to learn more about how I do it? I have just completed my brand new guide to article writing to build your list:

Download it free here: Secrets of Article Writing

Want to learn how to increase your online income by effortlessly creating high priced products that your customers need and desire? Find out more here: Create High Ticket Products Fast

Janet Cole is a powerful coach and online mentor. She has over 585 articles in print and has created over 11 different products.

Google I/O 2009 – Mercurial on BigTable